Any company requires a marketing department. Marketing sales are two different things; however in most companies, this line is now blurred. Is it a wise move to have the same group of people take on both these areas? Or should there be a separate team for each?
Tasks of a marketing team
Any product or service has to be promoted to the market. A brand name is known by people after it being “sold” to people in many ways. It could be through press advertising, TV and radio promotions; it could be through public relations. Personal selling, outdoor events and more play a part too. You need to make a decision on, which of these are vital according to your product or service. It will be decided on many factors such as what is your target market, where they are, what sort of marketing activities are more possible to reach them etc. All these should be done by the marketing team. Sending the selling message out to your chosen group is the next step. It could be done by the same team or you can hire communication companies in Sydney to do that. So it is clear that marketing strategy making, communicating it and based on that making a sale are different things.
Although having a separate sales department is advisable, that also could change according to the product or service you are selling. If it is a service, for example, you run a resort, the marketers won’t know the very fine details to make a sale; such as room service options, laundry return time period, breakfast options etc. It is of course an advantage for the marketing team also to know these however this sort of information keeps changing and with the planning and executing of promotions it is not easy to keep tab with all this as well. Needless to say though, a very tight bond between the sales and marketing teams is a must. It is seen in most companies’ sales and marketing teams blame each other for low sales; this is the biggest mistake that could happen.
Strategizing comes from experience and years of analytical exposure. However hiring an external consultant, for marketing planning might not work out; this is simply due to that person’s inexperience regarding your product or service. What you can do is, train people within the company. If you hire someone fresh, send them for a excellent media training Sydney. Handling media is a whole different task and anyone who is geared to take up marketing and even sales should have a media practice as well. Selling a product could be made easy by the superior characteristics of the product itself. To come to that stage there are many things to be done. A competent marketing and sales team are required in order to make that happen.