Merits Of Employing A Separate Promotion Arm

Any company requires a marketing department. Marketing sales are two different things; however in most companies, this line is now blurred. Is it a wise move to have the same group of people take on both these areas? Or should there be a separate team for each?

Tasks of a marketing team

Any product or service has to be promoted to the market. A brand name is known by people after it being “sold” to people in many ways. It could be through press advertising, TV and radio promotions; it could be through public relations. Personal selling, outdoor events and more play a part too. You need to make a decision on, which of these are vital according to your product or service. It will be decided on many factors such as what is your target market, where they are, what sort of marketing activities are more possible to reach them etc. All these should be done by the marketing team. Sending the selling message out to your chosen group is the next step. It could be done by the same team or you can hire communication companies in Sydney to do that. So it is clear that marketing strategy making, communicating it and based on that making a sale are different things.

Sales department

Although having a separate sales department is advisable, that also could change according to the product or service you are selling. If it is a service, for example, you run a resort, the marketers won’t know the very fine details to make a sale; such as room service options, laundry return time period, breakfast options etc. It is of course an advantage for the marketing team also to know these however this sort of information keeps changing and with the planning and executing of promotions it is not easy to keep tab with all this as well. Needless to say though, a very tight bond between the sales and marketing teams is a must. It is seen in most companies’ sales and marketing teams blame each other for low sales; this is the biggest mistake that could happen.

Training

Strategizing comes from experience and years of analytical exposure. However hiring an external consultant, for marketing planning might not work out; this is simply due to that person’s inexperience regarding your product or service. What you can do is, train people within the company. If you hire someone fresh, send them for a excellent media training Sydney. Handling media is a whole different task and anyone who is geared to take up marketing and even sales should have a media practice as well. Selling a product could be made easy by the superior characteristics of the product itself. To come to that stage there are many things to be done. A competent marketing and sales team are required in order to make that happen.

Why Risk Management Certification Is Important

In this uncertain life, everything you do contains risk to some extent. Although the intensity of risk is not always same, it varies with different factors. Since you are always surrounded by risks you must learn to face them and to deal with them effectively and efficiently. The way you handle your risks in your life can either make you or break you and it is certainly not necessary true that everyone is smart enough to handle the risks in the intelligent way. Every person has unique aspect from another. If one person functions well in one situation it is not mandatory that he will function in the same way in some other scenario. It’s true that even the very confidant person may crumble under some severe circumstance. Therefore, it must be mandatory for every individual to have a certification in risk management. This certification enables strengthens you professionally and make you able enough to prove yourself.

No matter in which field are you, in what type of organization you are working there will always be a need for risk management. Now the question comes that what is risk management actually and what are the things that it covers. Management of risks includes identifying the risks, analyzing their causes and eliminating or reducing the damages that these risks could bring. A risk could be anything that has an adverse effect on the organization. It can either be a security breach risk, a financial asset risks, an investment risk or some intentional attacks either by some other agents or some terrorists. Click here if you are looking for risk management certification Australia.

There are other types of risk that occur in business sectors. However, these risks may not satisfy the definition of legal regulation and risk management standards but these are still categorized as risks and can really have an adverse effect on the organization if not managed properly. These risks include technology upgrade and advancement risks, strategies failure, competition risk and much more. Technology risk can really have an effect on the entire market of your product such as if your product is using some technology that is obsolete or will no more be in use by the time of your product launch then your product is a complete failure.

Therefore, RIMS certification plays an important role in training the new comers and enables them to make their mark in the professional field. There are number of institutions that offers RIMS certification just as in Austarlia and US as well.