Among the many highlights of the last decade, the impact technology has had on the market place has been an impressive one and it has completely revolutionized several industries in very little time. Restaurants has not been immune to this change and even today, new and improved methods of doing business is being introduced to this sector. While there are certain entrepreneurs who still doesn’t believe in the application of tech to the restaurant experience which is supposed to be a deeply personal and authentic one, statistics gathered from restaurant goers around the world shows it is something businesses must do if they want to survive in this competitive market place and in this article, we will look at a few such ways in which your food outlet can benefit from high tech changes.
Tablets for efficiency
Traditionally, in full service restaurants, customer’s orders are received by a waiter who will directly interact with them and in quick service restaurants, this is done by the cashier who will handles all the customers. Both these processes are bound to take a little too much time than the customer would prefer and the kitchen too can become a confusing place if any miscommunications occur. In modernized restaurants around the world, servers now use tablets to send the orders received from the customers straight to the kitchen, eliminating the time wastage that occurs during the manual process. The order will be transferred to the kitchen and the cashier and it will be displayed in their large screen monitors minimizing the chance of mixing up orders or misplacing them.
A customer friendly approach
An industry of this nature, where the businesses must directly deal with customers and the products and the services offered are mostly consumed in the premises itself, a special degree of care must be given to ensure that the customer enjoys the experience so that they will be tempted to revisit the establishment. Vibrant digital menu boards that helps the customers make informed decisions regarding what they want is one of the most effective methods of doing this. This is a great way to inform and encourage them to try out your new dishes and increase your chances of making sales. Online ordering is another powerful tool that has boosted several businesses in the industry to become successful and it is widely preferred by customers who value convenience. Placing an order online, at the convenience of their very own homes saves them a lot of time, money and effort and gives your business an edge over the competitors.
Social media is the virtual gateways for the success of all enterprises of all industries. Used by billions of users around the world, it provides the perfect opportunity for you to promote your restaurant in an effective yet inexpensive way. Creating a social media profile is very simple and managing one is no rocket science either. However, there is no point of having an account where you hardly ever post any information and this will lead your customers away from you out of frustration. Make the best use of social media by communicating to the potential customers about new branch openings, latest additions to the menu, awards and accolades received by you and special offers you offer during special seasons.